Summit Recap and Strategies for Real Estate Success | ATL Mastermind #488

In this podcast hosts Tim and Jim recap their recent in-person summit in Florida, highlighting it was their first non-virtual meeting in a long time. They discussed some of the 42 action items from the summit aimed at improving their real estate lead generation and marketing strategies with an ambitious six-month agenda. Tim emphasized the importance of analyzing their business and making necessary adjustments, including repositioning staff. A major discussion point was the efficiency of traditional and modern marketing methods, particularly mail campaigns backed by phone calls, as effective ways to reach personal representatives and attorneys in probate cases. The session also featured multiple Q&A segments, where participants shared issues such as low response rates from mail campaigns, tackling attorney gatekeepers, and strategies for engaging real estate executives in probate cases. Additionally, the podcast highlighted the significance of continuous learning, testing marketing strategies, and revisiting the basics to adapt to changes in the marketplace.

Previous episodes: AllTheLeads.com/probate-mastermind

Interested in Leads? AllTheLeads.com

Join Future Episodes Live in the All The Leads Facebook Mastermind Group:  https://facebook.com/groups/alltheleadsmastermind

Be sure to check out our full Mastermind Q&A Playlist

Chapters

• 0:00 Welcome and Introduction
• 0:18 Summit Recap and Key Takeaways
• 1:04 Company Growth and Changes
• 3:58 Call Participation Encouragement
• 5:17 First-Time Caller: Marketing Challenges
• 7:35 Probate Leads and Market Availability
• 12:03 Effective Marketing Strategies
• 18:59 Engaging with Attorneys
• 28:57 Understanding Executors and Their Role
• 29:22 Handling Disputes in Probate Cases
• 30:15 Motivations for Selling Probate Properties
• 31:39 Court Involvement in Probate Sales
• 34:07 Challenges with Beneficiaries Living in the Property
• 39:14 Effective Direct Mail Strategies
• 41:45 Testing and Adapting Your Mail Campaign
• 47:44 Seasonal and Market Influences on Mail Response
• 54:08 Final Thoughts and Upcoming Topics