YES! You SHOULD be Working Your "Old" Probate Leads | All The Leads Probate Mastermind #477

This episode discusses various strategies for real estate professionals to handle leads, particularly probate leads, and emphasizes the importance of persistence in marketing. It highlights the need for consistent follow-ups and maintaining contact with older leads, as many of them may eventually be ready to sell. The discussion includes ways to work effectively with attorneys, who often have their own trusted realtors, and offers solutions like getting a client's authorization to make communication easier. Additionally, the use of marketing materials such as brochures and the importance of presenting a value proposition to both clients and attorneys are emphasized. Several contributors share their experiences and tips, such as leveraging Property Plus services, utilizing tri-folds, and having a strong listing strategy to convert leads effectively.

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Chapters

• 0:00 Introductions
• 0:34 The Importance of Consistent Marketing
• 2:00 Challenges with Older Leads
• 3:46 Handling Property Cleanouts
• 5:25 Maximizing Commissions and Value
• 7:37 Legal Considerations and Disclosures
• 15:09 Leveraging Old Leads for New Deals
• 19:01 Effective Cold Calling Strategies
• 21:58 Navigating Attorney Relationships
• 34:39 Building Trust and Value Propositions
• 42:35 Effective Marketing Materials and Campaigns
• 48:12 Q&A and Final Thoughts