Effective Multi-Channel Marketing, Relationship Building, & Lead Gen Strategies | ATL Mastermind 519

Today’s episode of the All The Leads Mastermind podcast shifts away from discussing AI to focus on traditional topics like probate, divorce, and late mortgage solutions. Bruce discusses the benefits of direct mail campaigns, the nuances of handling probate versus pre-probate leads, and how to tailor follow-up strategies. Several other participants shared their experiences navigating different markets and leveraging educational events and seminars to build networks. The hosts also answered questions about the frequency and content of their mailers, the potential effectiveness of BNI groups, and additional innovative marketing techniques.  

Previous episodes: AllTheLeads.com/probate-mastermind

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Chapters

• 0:00 Introductions
• 2:37 Aline's Unique Market Approach
• 6:38 Advertising and Lead Generation Strategies
• 8:50 Pre-Probate Leads Discussion
• 14:30 Handling Probate, Divorce, and Pre-Foreclosure Leads
• 23:52 Effective Communication Techniques
• 29:49 Effective Use of the Label Principle
• 30:44 Mailing Frequency Strategies
• 31:42 Combining Phone Calls and Mailers
• 34:25 Long-Term and Seasonal Mailing Campaigns
• 37:39 Leveraging AI and Technology in Outreach
• 42:57 Hosting Educational Events with Attorneys
• 48:43 Networking and Building Professional Relationships
• 52:07 Developing a Follow-Up Marketing Sequence
• 57:58 Final Thoughts and Encouragement