Holiday Marketing Mastery: Build Community, Earn Referrals, & Start Q1 Strong! | ATL Mastermind 549

Tune in to our weekly LIVE Mastermind Q+A Podcast for expert advice, peer collaboration, and actionable insights on success in the Probate, Divorce, Late Mortgage/Pre-Foreclosure, and Aged Expired niches! 

Today’s episode of the All The Leads Mastermind Podcast unwraps how to use the holiday season as a springboard for your 2026 success. Tim and the team introduce the new Holiday Marketing Guide, designed to help agents plan multi-touch campaigns that are thoughtful, timely, and community-driven. Alyssa walks through creative ideas for every niche (probate, divorce, late mortgage, etc.) emphasizing compassionate, professional messaging that shows care without pushing for sales. From co-branded community events and personalized cards to simple, heartfelt gestures like pumpkin bread deliveries, the team highlights how authenticity builds lasting goodwill. Listeners learn how to combine direct mail, digital touches, and personal outreach for maximum impact, plus how early planning keeps you ahead of the competition when others go quiet. The coaches share proven tips, from seasonal recipe cards to co-sponsoring local events, reminding agents that showing up during the holidays isn’t just festive, it’s foundational. Tune in to discover how consistent, thoughtful touches now can set up a strong first quarter and keep your name top of mind well into the new year. 

Key Takeaways 

• Plan early: Start holiday marketing before the rush to stay ahead and avoid last-minute stress. 
• Be thoughtful, not salesy: Focus on care, empathy, and value—especially with sensitive audiences like probate or divorce leads. 
• Use a multi-channel approach: Combine mail, email, social, and personal touches for maximum visibility and connection. 
• Co-brand locally: Partner with attorneys, service providers, or community businesses to share costs and expand reach. 
• Personalize your touches: Handwritten notes, small gifts, or even a simple recipe can leave a lasting impression. 
• Show up in your community: Sponsor events, deliver treats, or host small gatherings to build genuine relationships. 
• Think long game: Consistent, compassionate holiday marketing sets the stage for strong Q1 momentum and future referrals. 

 To learn more, visit https://www.AllTheLeads.com or call (844) 532-3369 to check how many leads are available in your market.  
 

#HolidayMarketing #RealEstateMarketing #LeadGeneration #CommunityOutreach

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Chapters

• 0:00 Introduction and Welcome
• 3:02 Holiday Marketing Strategy Overview
• 7:19 Mail and Digital Touchpoints
• 9:45 Community Involvement and Personal Touch
• 18:57 Specific Niche Strategies
• 24:30 General Sphere and Social Media
• 28:18 Client Appreciation and Events
• 29:08 Timelines and Planning
• 32:11 Templates and Customization
• 32:47 Effective CRM Segmentation
• 33:31 Expert Coaching and Custom Marketing
• 33:58 Holiday Marketing Card Templates
• 35:21 Key Takeaways for Effective Marketing
• 37:07 Download Your Free Holiday Guide
• 37:37 Personalized Holiday Marketing Ideas
• 39:18 Planning for a Successful New Year
• 42:19 Utilizing Past Marketing Successes
• 43:32 Holiday Marketing Strategies
• 49:33 Engaging with Your Community
• 54:35 Refresh Program Success Stories
• 56:36 Final Thoughts and Encouragement