Introducing RouteMAX! Cost-Effective Direct Mail That Builds Local Credibility | ATL Mastermind 553

Tune in to our weekly LIVE Mastermind Q+A Podcast for expert advice, peer collaboration, and actionable insights on success in the Probate, Divorce, Late Mortgage/Pre-Foreclosure, and Aged Expired niches!  

In this session we unpack a brand-new mailing program that leverages ATL data to farm your local real estate market and scale outreach beyond traditional leads. We discuss RouteMAX, a print-and-direct-mail solution that integrates with USPS routing, offers flexible content, and lets you choose budgets, routes, and pieces to hit target neighborhoods. The team shares how you can use your own mailing list or access new data from our providers, and how automation reduces manual work while preserving personal touch. Real-world stories cover probate, divorce, and open-house opportunities, plus the evolving role of AI in offers and how credibility and timely follow-up win deals. The discussion also covers dual agency dynamics, pricing considerations, and how high-value mailings can deliver steady income rather than chasing big, one-off closings. There are templates, case studies, and clear next steps including downloading the RouteMAX starter guide and contacting your marketing strategist to tailor a plan that fits your budget. This episode is all about practical, ready-to-implement marketing that scales with your market knowledge and local partnerships, especially around seasonal campaigns and neighborhood newsletters that keep you top of mind as buyers and sellers make decisions. 

Key Takeaways 

• RouteMAX combines All The Leads’ trusted data with direct mail automation to help agents and investors farm local markets efficiently and affordably. 
• You can use your own mailing lists or tap into All The Leads’ verified data providers for targeted neighborhood or niche campaigns. 
• The program supports high-value, customizable mailings beyond just probate or divorce leads, ideal for any lead source or local marketing effort. 
• A USPS carrier-route collaboration helps reduce postage costs through intelligent sorting and delivery optimization. 
• Automation streamlines the process, saving time while allowing agents to scale consistent, branded outreach. 
• Seasonal and holiday campaigns keep your brand visible year-round and help increase engagement during key decision-making periods. 
• All The Leads provides ready-to-use templates, content, and data tools to simplify every step of the mailing process. 
• You can get started quickly with the free RouteMAX guide and by contacting your ATL strategist for personalized setup support. 

To learn more, visit https://www.AllTheLeads.com or call (844) 532-3369 to check how many leads are available in your market.  

#RealEstateMarketing #DirectMailMarketing #LeadGeneration #ProbateRealEstate 

Previous episodes: AllTheLeads.com/probate-mastermind

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Chapters

• 0:00 Introduction and Welcome
• 0:54 Market Trends and Observations
• 6:58 Flipping and Wholesaling Insights
• 14:07 Success Stories and Wins
• 17:54 Mailing Program Overview
• 20:47 Route Max Program Details
• 22:48 Understanding Postal Sorting and Costs
• 24:16 Flexible Mailing Quantities and Targeting
• 26:01 Using Your Own Mailing List
• 28:32 Creative and Seasonal Mailing Ideas
• 30:20 Personalized Campaigns in the Age of Automation
• 30:41 Customizable Mailing Options
• 32:27 Contacting Your Marketing Strategist
• 45:25 Holiday Marketing Reminders
• 46:34 Open Q&A and Final Thoughts